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Using multiple campaigns

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# 1
Visitor ✭ ✭ ✭

I'm running a search network campaign currently with two ads and monitoring which has a better CTR.  The ads are set to show on all devices.  I'd like to run a second search network campaign with call-only settings and then monitor how well it performs.  How do I say this without sounding dumb - I don't want to be in a situation where I have ads from different campaigns both showing up on the same search page result.  Is this ever possible?  Or does Google make sure somehow that competing ads showing up together?  Thanks in advance.

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Marked as Best Answer.
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Accepted by topic author Jeff J
January 2016

Re: Using multiple campaigns

Top Contributor
# 2
Top Contributor

Hi @Jeff J

As long as you run both campaigns from the same AdWords account - only one ad will be shown on the search results page (SERP). This is inherent within the AdWords algorithm.

A side note:  targeting the same product / service to the same audience using different accounts - is a violation of the Policy;

 

Keep in mind, that in order that only one ad will be shown - those campaigns will compete  (internally) within the account. So, you might get the "other" ad shown against a search term which should trigger the ad from the initial campaign.  To avoid that, chose your keywords carefully so  to minimize competition among keywords from different campaigns (within the same account)

 

BTW: why not to use call extensions instead of a separate "call only" campaign?

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jeff J
January 2016

Re: Using multiple campaigns

Top Contributor
# 2
Top Contributor

Hi @Jeff J

As long as you run both campaigns from the same AdWords account - only one ad will be shown on the search results page (SERP). This is inherent within the AdWords algorithm.

A side note:  targeting the same product / service to the same audience using different accounts - is a violation of the Policy;

 

Keep in mind, that in order that only one ad will be shown - those campaigns will compete  (internally) within the account. So, you might get the "other" ad shown against a search term which should trigger the ad from the initial campaign.  To avoid that, chose your keywords carefully so  to minimize competition among keywords from different campaigns (within the same account)

 

BTW: why not to use call extensions instead of a separate "call only" campaign?

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Using multiple campaigns

Visitor ✭ ✭ ✭
# 3
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Hi @MosheTLV

Thanks very much. I am using call extensions on the first campaign. It's going fairly well but of course much of the time I'm paying for clicks without the person calling me. My product is a service and therefore a conversion for me would ultimately be a phone call (or email). I'd like to see how CPC compares with a call-only campaign vs my first campaign which can be calls or clicks to my website.

Re: Using multiple campaigns

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi again @MosheTLV

Clarification (I'm new). When I used the term CPC above I meant "cost per conversion" and not "cost per click". Still trying to get the acronyms correct. Thanks again.

Re: Using multiple campaigns

Top Contributor
# 5
Top Contributor

@Jeff J;

Not to get confused, cost per conversion, is more commonly known as Cost Per Acquisition and abbreviated as CPA.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’