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Using multiple campaigns or adgroups

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello

 

I have set up an Adwords account with multiple campaigns for ads for each section of a business e.g

 

campaign 1 - rubbish removal

campaign 2 - green waste removal

campaign 3 - bulky item removal

campaign 4 - household rubbish removal

etc etc...

 

All campaigns share a single budget...

 

I have relevant ads in an agroup under each campaign...

 

This is how I've seen campaigns set up in the past, but I'm now starting to think I would be better with a single campaign, with multiple adgroups for each of the above, is this correct?

 

I am getting the same keywords triggering some of my ads - eg 'rubbish removal' seems to be triggering them all. Should I only have 'rubbish removal' as a keyword for 1 campaign, and make it a negative for the rest?

 

Thanks in advance for your help

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Marked as Best Answer.
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Accepted by topic author Sam D
February 2016

Re: Using multiple campaigns or adgroups

Rising Star
# 2
Rising Star
Hi Sam,

Currently you have a better structuring than what you are thinking of.
As you can further sub divide in adgroups on different themes like removal services, removal companies, removal solution. But in case of a single campaign it will be very difficult to manage and optimize.

What keyword match type you are using in each campaign?

If it is broad match type then only it may trigger from other campaigns as broad match type uses synonyms related, searches.
If you will choose other match types then "rubbish removal" will not trigger with "waste removal" campaign.

Also, you will not need to add the KW of one campaign as negatives of others.

But in case of 1st and 4th campaign, you need to add household as negative in 1st campaign.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sam D
February 2016

Re: Using multiple campaigns or adgroups

Rising Star
# 2
Rising Star
Hi Sam,

Currently you have a better structuring than what you are thinking of.
As you can further sub divide in adgroups on different themes like removal services, removal companies, removal solution. But in case of a single campaign it will be very difficult to manage and optimize.

What keyword match type you are using in each campaign?

If it is broad match type then only it may trigger from other campaigns as broad match type uses synonyms related, searches.
If you will choose other match types then "rubbish removal" will not trigger with "waste removal" campaign.

Also, you will not need to add the KW of one campaign as negatives of others.

But in case of 1st and 4th campaign, you need to add household as negative in 1st campaign.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Using multiple campaigns or adgroups

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank mate, that makes sense -

I also have:

"Cheapest Rubbish Removal" and "Rubbish Removal" as separate campaigns - would you recommend adding "cheapest" as negative keyword to "rubbish removal" campaign?

Thanks

Sam

Re: Using multiple campaigns or adgroups

Rising Star
# 4
Rising Star
Yes, you need to use cheapest as negative.

But keep in mind that you are using negatives at campaign level.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’