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Using multiple Auto targets within one PLA Ad group

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

I have a PLA campaign setup, with an Ad group for each individual product. I have two auto targets specified within each Ad Group 1. Tagreting the product ID and 2. An Adwords label that looks for the word in stock.

 

Before I launch these Ad groups, can someone please clarify the following:

 

Will Adwords only show products that match the criteria of both the auto targets (i.e. only show product with this ID AND that has in stock within it's Adwords label), or will it show products that match either auto target criteria (i.e. show products that match either the product ID OR products with the Adwords label containing in stock)?

 

I'm hoping it looks for both auto targets combined, rather than either!

1 Expert replyverified_user

Re: Using multiple Auto targets within one PLA Ad group

Google Employee
# 2
Google Employee

Hi Christian,

 

Thanks for your posting. In  answer to your question it should match for either of your auto-target groups.

Re: Using multiple Auto targets within one PLA Ad group

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Oh right that's a shame, so it wouldn't match products that have both auto targets, it would match products that match either?