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Using CPC but shows Avg. CPM

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# 1
Visitor ✭ ✭ ✭

I have created my own CPC campaign on Google AdWords and have chosen "exact match" on the "Google search network" only. I have made sure I am not appearing on any Display and Search partners, nor am I doing re-targeting ads. I'm strictly doing CPC but my "Campaigns page" I see "Avg. CPM" for $1,145.23. Will I be charged this per month? Does this mean I have something turned on that needs to be turned off? Or is it giving me a number in case I choose to do Display or something?

I'm kind of freaking out here.....please help! Thanks in advance!

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Marked as Best Answer.
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Accepted by topic author Cody F
October 2016

Using CPC but shows Avg. CPM

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi Cody,

 

You will not. No worries, please; that's just a technical calculation for those who may be interested in it. Since you are apparently not, you are advised to click the Columns tab, select Modify columns, and Performance. Now remove Avg CPM and add Avg CPC.

 

"... is it giving me a number in case I choose to do Display or something?"

 

Bingo! CPM stands for “Cost per Mille”, which translates to cost per thousand impressions. Average cost-per-thousand impressions (CPM) is the average amount that you've been charged for 1,000 impressions. On the Display Network you may opt in to CPM bidding that is best suited for advertisers who are focused on brand awareness.

 

Best,

Lakatos

View solution in original post

Using CPC but shows Avg. CPM

Top Contributor
# 2
Top Contributor

Hey Cody,

 

If you are running a search campaign then you are paying on a CPC basis. The "Avg. CPM" field is your average media spend per thousand impressions and is just for reporting purposes. AdWords has a very robust set of columns that can be added to all reporting which means that they often aren't pertinent.

 

Hope that helps,

Jim

 

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Using CPC but shows Avg. CPM

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

So I will not be charged that in addition to my CPC? 

 

Marked as Best Answer.
Solution
Accepted by topic author Cody F
October 2016

Using CPC but shows Avg. CPM

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi Cody,

 

You will not. No worries, please; that's just a technical calculation for those who may be interested in it. Since you are apparently not, you are advised to click the Columns tab, select Modify columns, and Performance. Now remove Avg CPM and add Avg CPC.

 

"... is it giving me a number in case I choose to do Display or something?"

 

Bingo! CPM stands for “Cost per Mille”, which translates to cost per thousand impressions. Average cost-per-thousand impressions (CPM) is the average amount that you've been charged for 1,000 impressions. On the Display Network you may opt in to CPM bidding that is best suited for advertisers who are focused on brand awareness.

 

Best,

Lakatos