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Using Abbreviations in Ad copy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

Is it a bad practice to use abbreviations in the ad text? For example use "sys." instead of system?

 

TIA

Shirin

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
April 2017

Using Abbreviations in Ad copy

Rising Star
# 2
Rising Star

Hi @Shirin B,

 

Though I would not recommend you to use.

Even you can modify the ad copy to use the exact term so that you can gain maximum relevancy.

 

But still if you want to continue with abbreviations, make sure that it does not violates AdWords Editorial policies.

          


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

Using Abbreviations in Ad copy

Rising Star
# 2
Rising Star

Hi @Shirin B,

 

Though I would not recommend you to use.

Even you can modify the ad copy to use the exact term so that you can gain maximum relevancy.

 

But still if you want to continue with abbreviations, make sure that it does not violates AdWords Editorial policies.

          


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Using Abbreviations in Ad copy

Badged Google Partner
# 3
Badged Google Partner

Test it. As long as there's no policy violation, then find out which works best for you.

Tom