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Use Display Select In Display Network Campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have just finished the Perry Marshall bootcamp 2015 with Mike Rhodes.  In the remarketing video, he talks about using the display select option in a keyword display network campaign.

 

When adding the keywords, at the bottom, there is supposed to be a tickbox with

 

Enable Display Select keywords for better ROI.  Focus on customers who are 35% more likely to convert, but reach 90% fewer customers on average.

 

The only thing I see, is the targeting optimisation.  How would I go about getting that option enabled?

1 Expert replyverified_user

Re: Use Display Select In Display Network Campaign

Community Manager
# 2
Community Manager

Hi Glen,

 

AdWords features change constantly, with some being added and some removed. Not all accounts have access to all features at a given time. If you get in touch with the AdWords account support team here, they may be able to help!

 

Cassie