Use Display Select In Display Network Campaign
I have just finished the Perry Marshall bootcamp 2015 with Mike Rhodes. In the remarketing video, he talks about using the display select option in a keyword display network campaign.
When adding the keywords, at the bottom, there is supposed to be a tickbox with
Enable Display Select keywords for better ROI. Focus on customers who are 35% more likely to convert, but reach 90% fewer customers on average.
The only thing I see, is the targeting optimisation. How would I go about getting that option enabled?
Re: Use Display Select In Display Network Campaign
AdWords features change constantly, with some being added and some removed. Not all accounts have access to all features at a given time. If you get in touch with the AdWords account support team here, they may be able to help!