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Unable to create ad groups

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I recently created a campaign for my Android App but I am unable to create any ad groups or keywords because those tabs are missing - the only tabs are "Campaigns" and "Settings" (See screenshot below). Why are the other tabs not showing?

 

adroups.png

 

 

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Tyler K
March 2017

Re: Unable to create ad groups

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Hello @Tyler K

 

there are no AdGroups in Universal app campaigns.

 

 "You also won't need to create ad groups: your entire campaign can be considered an ad group. Make sure to create separate universal app campaigns for each app you're promoting."

 

You can read more here:

https://support.google.com/adwords/answer/6357595?hl=en

 

And here is how to set-up a Universal app campaign:

https://support.google.com/adwords/answer/6291545?hl=en&ref_topic=3121770

 

Regards,

 

Hana

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Unable to create ad groups

Top Contributor
# 2
Top Contributor

Hello,

 

Did you follow this guide to create the universal app campaign:- https://support.google.com/adwords/answer/6291545

 

Pankaj

Unable to create ad groups

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes I did follow the guide, but I don't think that helps to explain why the tabs are missing.

Marked as Best Answer.
Solution
Accepted by topic author Tyler K
March 2017

Re: Unable to create ad groups

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Hello @Tyler K

 

there are no AdGroups in Universal app campaigns.

 

 "You also won't need to create ad groups: your entire campaign can be considered an ad group. Make sure to create separate universal app campaigns for each app you're promoting."

 

You can read more here:

https://support.google.com/adwords/answer/6357595?hl=en

 

And here is how to set-up a Universal app campaign:

https://support.google.com/adwords/answer/6291545?hl=en&ref_topic=3121770

 

Regards,

 

Hana

Unable to create ad groups

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I've discovered that "Unlike most AdWords campaigns, you don't design individual ads for universal app campaigns" (https://support.google.com/adwords/answer/6247380?hl=en&ref_topic=3121941)

But then is there another way to advertise my app where I CAN use ad groups and keywords?

Unable to create ad groups

Rising Star
# 6
Rising Star

hi @Tyler K,

 

you can go with Mobile app installs or Mobile app engagement sub-campaign type under search network only campaign type.

There you will have more options and controls.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Unable to create ad groups

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thanks - that's what I need. You're a Star Smiley Wink

Unable to create ad groups

Rising Star
# 8
Rising Star

My Pleasure..


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Unable to create ad groups

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Could you please let me know How?