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Trying to retarget visitors with adwords from a different platform. But how?...

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I am driving traffic with different platforms such as Bing ads and SEO and I am trying to retarget Bing visitors with Google adwords. I know its possible because I already asked here in another forum thread and apparently its done through analytics. However I am trying to mimic the settings which I already set up in adwords and there are not the same. For example, how can achieve to retarget only the visitors who visited one specific page but did not visited another. As you can see from the screenshot below this is easily set up into the adwords:

 

Scr.png

 

...but its not through Analitycs - screenshot below:

 

scr1.png

 

How do i achieve that?

 

Thank you in advance 

1 Expert replyverified_user

Re: Trying to retarget visitors with adwords from a different platform. But how?...

Rising Star
# 2
Rising Star

Hi,

 

You're on the right track.

 

First, to create an audiences, make sure you're following these instructions:

 

  1. Sign in to Google Analytics..
  2. Click Admin, and navigate to the property in which you want to create the audience.
  3. In the Property column, click Audience Definitions > Audiences.
  4. Click + New Audience.

(See this article: https://support.google.com/analytics/answer/2611404?hl=en#create)

 

Then, you can use the same logic as in AdWords. Instead of using the entire url, just use the portion of the url after the / mark. For example:

 

 Screen Shot 2017-07-27 at 8.43.33 AM.png

 

I hope that helps!

 

John