Trying to feature product categories in Product Listing Ads
We want to be able to set our Product Listing ads up similar to our Adwords campaign where we can have a PLA for a specific product group. We have been able to set Auto Targets by brand and see how to do it for an individual product, but how can we target a group of products?
Re: Trying to feature product categories in Product Listing Ads
You can group products by using an adwords_grouping or adwords_label column in your product feed you give to Google Shopping.
However, I would recommend just doing it at the product level, so you can have more control and visibility of which products are showing for which keywords