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Trying to feature product categories in Product Listing Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We want to be able to set our Product Listing ads up similar to our Adwords campaign where we can have a PLA for a specific product group. We have been able to set Auto Targets by brand and see how to do it for an individual product, but how can we target a group of products?

Re: Trying to feature product categories in Product Listing Ads

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Vista_phones,

You can group products by using an adwords_grouping or adwords_label column in your product feed you give to Google Shopping.

http://support.google.com/merchants/bin/answer.py?hl=en&answer=188479
However, I would recommend just doing it at the product level, so you can have more control and visibility of which products are showing for which keywords