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Traffic estimator - dilution?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



Does the traffic estimator account for the ads already showing under that key word and adjust down for the fact there will be another ad -or- does it spit out the average ctr for ads that already show for that key word


or have i missed something....?





1 Expert replyverified_user

Re: Traffic estimator - dilution?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Jay R ! Welcome to the Community !


The only info that I have found in the help page is this


Just quoting


"We use samples of the historical ad performance for your ads and other ads that use similar keywords to calculate the average position. In general, you'll see a "-" when the combination of various factors like your cost-per-click (CPC) bid and clickthrough rate (CTR) aren't sufficient to earn an ad position. Try increasing your CPC bid to get an average position estimate.."


Does this answer your question ?

Re: Traffic estimator - dilution?

Top Contributor
# 3
Top Contributor

Hi there;

Yes. The traffic estimator is tailored to your account past performance - trying to estimate future performances based on your campaign's past statistics


Read more:

Using Traffic Estimator to predict performance

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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