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Traffic Estimator Tool shows different forecasts

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

I am trying to figure out the forecast for the keywords I have chosen - first, it showed me 55000 results for a certain keyword and then couple of days later it was 40500 results for the same. How is it possible that those are so different? What might affect this change? 

 

Thanks. 

 

1 Expert replyverified_user

Traffic Estimator Tool shows different forecasts

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

The estimator combines keywords that Google considers identical or synonymous for whatever reason. So the algorithm may decide "chicken" and "poultry" are synonyms and include both impression counts when you search those two terms.

Now if something happens so that user behavior or other factors indicate the two terms behave differently, they'll stop associating those terms.

 

I'm sure sometimes they have quite volatile cases like yours.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March 2017

Traffic Estimator Tool shows different forecasts

Rising Star
# 3
Rising Star

Hi Dominika,


The numbers of most search queries will change with time. I reckon you ran the tool either side of an update of the data. 


The other possibility is that you changed the parameters, location is the usual culprit.