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Trademark terms used in ad text

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hello,
I have a question regarding trademark terms used in ad text. If I own a trademark which consists of two words ( for example  A and B) . My website is at top position when organic searching on Google the terms A B and the website name is www.AB.com but above my website, 2 Ads appear that are targeting the exactly A B words. I want to know if I can make a complaint to force those 2 ads to disappear.
I have read the article https://support.google.com/adwordspolicy/answer/6118?hl=en , but it didn't help.
Thanks, Robert.

Re: Trademark terms used in ad text

Badged Google Partner
# 2
Badged Google Partner
Have you registered your Trademark with Adwords?

Go here:
https://support.google.com/adwordspolicy/answer/2562124?vid=1-635793899649724440-3587387887

In the ads you see, is the trademark terms in the Headline of in the Description lines?
If in the headline:
If you have registered your trademark, the one thing that can make the ads show your trademark is the use of dynamic keyword insertion into the headline. In which the headline grabs the user search query and displays those terms. This is the one flaw that doesn't seem to have been fixed for trademark owners.

Regardless you best bet is to fill out a trademark form to make sure your terms are registered and then contact Google Support for further personalized assistance.

Sorry I couldn't be more helpful.