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Trademark issue

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

I made an ad with "Best SAT Preparation Courses" keyword. But google saying

Limited approved (Trademark Policy "SAT").

What can do for this ?

2 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by ScottyD (Top Contributor)
September 2015

Re: Trademark issue

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

HI Zunnun,

 

There are two options either you have to remove trademark term in the ad text and run the ads or request trademark owner. But, if you remove that term(SAT) there no meaning of advertising. So, the only thing you can do is to request the trademark owner to use that trademark term. You can request through this 3rd party Authorization Request.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Trademark issue

Top Contributor
# 3
Top Contributor

Hi Zunnun,

 

If you do decide to follow John's advice of making a request then in the meantime you could try using "Scholastic Aptitude Test" or something similar within your ads.

 

This is unrelated from the trademark disapproval but you also have to be careful using "best" in your ad text without having the ability to back the claim up. You can get more information on that here - https://support.google.com/adwordspolicy/answer/6021546?hl=en 


ScottyD, AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Zunnun Reza
September 2015

Re: Trademark issue

Top Contributor
# 5
Top Contributor

It's because an organisation has trademarked "SAT" meaning that the public cannot use it without their permission. Your options are to either to make a request as John has suggested or to consider making your ad text more generic, the problem with the latter is that your statistics will likely suffer with regards to CTR averages for example.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by ScottyD (Top Contributor)
September 2015

Re: Trademark issue

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

HI Zunnun,

 

There are two options either you have to remove trademark term in the ad text and run the ads or request trademark owner. But, if you remove that term(SAT) there no meaning of advertising. So, the only thing you can do is to request the trademark owner to use that trademark term. You can request through this 3rd party Authorization Request.

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Trademark issue

Top Contributor
# 3
Top Contributor

Hi Zunnun,

 

If you do decide to follow John's advice of making a request then in the meantime you could try using "Scholastic Aptitude Test" or something similar within your ads.

 

This is unrelated from the trademark disapproval but you also have to be careful using "best" in your ad text without having the ability to back the claim up. You can get more information on that here - https://support.google.com/adwordspolicy/answer/6021546?hl=en 


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Trademark issue

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
But Google why showing this issue (My think). SAT is the exam name.
Marked as Best Answer.
Solution
Accepted by topic author Zunnun Reza
September 2015

Re: Trademark issue

Top Contributor
# 5
Top Contributor

It's because an organisation has trademarked "SAT" meaning that the public cannot use it without their permission. Your options are to either to make a request as John has suggested or to consider making your ad text more generic, the problem with the latter is that your statistics will likely suffer with regards to CTR averages for example.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Trademark issue

Top Contributor
# 6
Top Contributor

SAT is a registered trade mane of the many companies / organizations, in different fields. From education to satellites. I think the one you are referring to of the SAT exams, is owned by the "college board".


https://www.collegeboard.org/college-board-trademarks

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Trademark issue

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆
Exactly MosheTLV, "SAT" Word is problem. Its different trademarks. It may be collage boards trademarks or differents field trade mark.
Thanks for clear idea.

Re: Trademark issue

Participant ✭ ✭ ✭
# 8
Participant ✭ ✭ ✭
Maybe you could write something like "SAT-preparation" ?