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Tracking Where Users Go After Clicking an Ad

T J
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# 1
T J
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Hello,

 

I am trying to find a way to track user activity after they come to my website from an AdWords ad. If I understand how conversion tracking works correctly, the tracking code it uses only activates when a user reaches a specific page. I'm trying to find out what page, out of all of the pages on my site, my users specifically from AdWords ads go to after clicking my ad. 

I know there's a way to track the paths all users take through the site, but I'd like to narrow that down to just users from AdWords ads.

 

Is there a way to track activity at this broad of a scale? 

Thanks!

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Accepted by topic author T J
June 2016

Re: Tracking Where Users Go After Clicking an Ad

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# 2
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T J
Use Segments in google analytics. Create custom segment for Google Adwords, then check Site Content reports

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Marked as Best Answer.
Solution
Accepted by topic author T J
June 2016

Re: Tracking Where Users Go After Clicking an Ad

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
T J
Use Segments in google analytics. Create custom segment for Google Adwords, then check Site Content reports

Re: Tracking Where Users Go After Clicking an Ad

Top Contributor
# 3
Top Contributor
Hi,

You need to set the Goal funnel with the GA account specifying the path from landing page to the thank-you/success page which will help you to analyse where the user has abandoned.

Regards
Archit, AdWords Top Contributor, Community Profile
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