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Tracking Adwords Conversions across Multiple Pages

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# 1
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I have a few Adwords campaigns running at the moment. I'm noticing through Analytics that people are actually ignoring the form on the landing page, but wind up poking around the website and converting somewhere else (either through the main contact us page, registering for a webinar or whitepaper, etc.). Adwords doesn't record any conversions for those people. How can I make sure Adwords is also tracking those? I have a tag in adwords/tag manager that's supposed to track any conversion with thankyou or complete in the URL, but it doesn't seem to actually be tracking anything. Guessing it's not set up properly or I'm missing a step somewhere...

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Re: Tracking Adwords Conversions across Multiple Pages

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# 2
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Hi Christine S,

Have you checked if the conversion is active (not deleted) in AdWords? Also, I'd recommend taking a look at tag firing rules in GTM, as well as the URL structure of those pages with thankyou or complete in the URL.

Feel free to write back!
Sumanth Sridhar