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Tourists coming to auckland. (display network)

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# 1
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I want to advise to people wanting to come to auckland from locations like  from china, japan, South Korea and UK (basically tourism sites looking at nz) Options in the display planner ? Please bare in mind i am very new at this. Thanks any links will help. Thanks     

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Marked as Best Answer.
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Accepted by topic author Kylie T
September 2015

Re: Tourists coming to auckland. (display network)

Top Contributor
# 2
Top Contributor
Hi Kylie,

Welcome to the AWords Community Smiley Happy
As Your business USP is "Auckland Tourism" and targeting the customers from diffrenet country viz China, Japan, South Korea, and UK. So I would suggest you to create a different campaigns for different country and find the display keywords from Display planner by putting relevant keywords like "auckland tourism, visit auckland".
The display planner suggest you the different types of Targeting option for display network.
As you are new, so recommend you to go through following link:-
https://support.google.com/adwords/answer/3056153?hl=en
https://support.google.com/adwords/answer/3056115?hl=en
https://support.google.com/adwords/answer/117120?hl=en

However I would suggest you as your primary objective is lead generation so start with Google search campaigns,
Here you can find the information about Search network:-
https://support.google.com/adwords/answer/1722047?hl=en



--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kylie T
September 2015

Re: Tourists coming to auckland. (display network)

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# 3
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You may also want to take the time and do some research on some of the more popular travel sites that run Google Adsense to use as managed placements. Think Tripadvisor or Bookit.com, etc. where people are looking at travel. If you simply let Google use automatic placements it may take a lot of waste to get the best placements.

The other approach (in addition to what Rakesh mentioned) is to have both a managed and automatic placement campaign and make sure your managed placements are excluded from the automatic placements. You may also want to have a lower budget on the automatic placement campaign to control where your budget is used. That's your call.

Wish you the best!

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kylie T
September 2015

Re: Tourists coming to auckland. (display network)

Top Contributor
# 2
Top Contributor
Hi Kylie,

Welcome to the AWords Community Smiley Happy
As Your business USP is "Auckland Tourism" and targeting the customers from diffrenet country viz China, Japan, South Korea, and UK. So I would suggest you to create a different campaigns for different country and find the display keywords from Display planner by putting relevant keywords like "auckland tourism, visit auckland".
The display planner suggest you the different types of Targeting option for display network.
As you are new, so recommend you to go through following link:-
https://support.google.com/adwords/answer/3056153?hl=en
https://support.google.com/adwords/answer/3056115?hl=en
https://support.google.com/adwords/answer/117120?hl=en

However I would suggest you as your primary objective is lead generation so start with Google search campaigns,
Here you can find the information about Search network:-
https://support.google.com/adwords/answer/1722047?hl=en



--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Kylie T
September 2015

Re: Tourists coming to auckland. (display network)

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
You may also want to take the time and do some research on some of the more popular travel sites that run Google Adsense to use as managed placements. Think Tripadvisor or Bookit.com, etc. where people are looking at travel. If you simply let Google use automatic placements it may take a lot of waste to get the best placements.

The other approach (in addition to what Rakesh mentioned) is to have both a managed and automatic placement campaign and make sure your managed placements are excluded from the automatic placements. You may also want to have a lower budget on the automatic placement campaign to control where your budget is used. That's your call.

Wish you the best!