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Too long description lines

Badged Google Partner
# 1
Badged Google Partner


Recently I ran into this ad. This ad is from Czech Republic.

Headline: 54 characters - is it dynamically generated headline?

first description line: 35 characters: just fine

second description line: 76 characters, 3 dots in a row, 3 exclamation marks in one line. What?

How is that possible? description line this long + how can google allow someone to have this many symbols, while when I try to put one exclamation mark in one line and one in second line, google freaks out about it and won't allow it.

long text.png

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Too long description lines

Rising Star
# 2
Rising Star
Hello Alex,

Google try beta features with selected advertisers sometimes. this can be one scenario like that. But I can't be certain.