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Toll Free number and Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I would like to know how toll free number plays a very important role in our Ads.

 

Because last week, Our website hasn't displayed the Text - "Toll Free", but the toll free number was displayed.

 

May be in result of that we haven't got any call and customers reached us through Chat.

 

We are dealing with US customers.

 

What would be their reaction when they click the ads and are not able to see the Text - "Toll Free', but number is available..

 

Our assumption is this issue might cause less conversions.

 

Can anyone please throw light on this.

 

Regards,

 

Vishwa

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Mini-CM (Community Manager)
September 2015

Re: Toll Free number and Ads

Top Contributor
# 2
Top Contributor

Hello;

My opinion is that "toll-free" number is important to attract the attention of users;

To measure if adding the text "toll-free" improves conversions, run an A/b test for the two different landing page formats. (With and without the "toll-free")

 

 

 

Read more about experimenting with different landing pages.

Move from Website Optimizer to Content Experiments

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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