Time machine for a campaign
One of my friend asked a SEM Consultant to make some optimizations on his campaign.
The consultant did a lot of stupide changes and now the results are very bad (CPA twice higher for exemple). Of course, the consultant didn't make any backup of the campaign.
Do you know if there is any way to come back in a previous version of a campaign?
Re: Time machine for a campaign
Unfortunately, there is no time machine but there is a record of changes to the account.
I think the best you could do is review the change history on the account and try to re-establish it that way. All changes will be tracked to a particular user do seeing what has been done should be easy.
Without knowing more, it's tough to say but if they are small changes, reversing them should be manageable.
Hope this helps!
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