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Terminologies brief

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# 1
Visitor ✭ ✭ ✭

Hi,Can any one brief me about what exactly CPL and CTL mean and about CPA bidding,how it works ??

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Terminologies brief

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# 2
Badged Google Partner
Mithun,

CPA: Cost Per Acquisition
CPL: Cost Per Lead

Cost-per-acquisition (CPA) bidding
https://support.google.com/adwords/answer/2472713?hl=en

Glossary of Definitions
https://support.google.com/adwords/topic/3121777?hl=en&ref_topic=3119071

Good Resource:
Determining a bid strategy based on your goals
https://support.google.com/adwords/answer/2472725?hl=en

Not sure you mean by CTL

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Terminologies brief

Badged Google Partner
# 2
Badged Google Partner
Mithun,

CPA: Cost Per Acquisition
CPL: Cost Per Lead

Cost-per-acquisition (CPA) bidding
https://support.google.com/adwords/answer/2472713?hl=en

Glossary of Definitions
https://support.google.com/adwords/topic/3121777?hl=en&ref_topic=3119071

Good Resource:
Determining a bid strategy based on your goals
https://support.google.com/adwords/answer/2472725?hl=en

Not sure you mean by CTL