AdWords
5.1K members online now
5.1K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Targeting

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello everyone,

 

Can someone please explain to me what Aggressive Targeting is along with Conservative Targeting.

 

Thanks in advance! Smiley Happy 

Re: Targeting

Badged Google Partner
# 2
Badged Google Partner

Re: Targeting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Aggressive targeting lets you reach more people than conservative targeting. The advantage of conservative over aggressive targeting is that, for a large majority of advertisers, it doesn't exceed your current cost per customer (or Target CPA, if that’s the bidding strategy you’re using). So conservative targeting can be a better option for advertisers on a fixed or limited budget, or for those who need to hit their cost-per-customer targets