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Targeting specific mobile device user?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello! 

 

I would like to target specific mobile device users in my Country, therefore I would have some questions regarding this matter:

 

1. If I have a product specifically for Device Samsung Galaxy S3, how can I target only user, who is accessing web/page/search via Galaxy S3?

2. Is targeting possible only via Display Network, or Search Network works too?

3. I cannot found exact reach for those kind of settings - can you tell me how can I check that?

 

Basically I want one and only setting - that Ad is shown to user, who has a cell phone model which I select to target...

 

Best regards

1 Expert replyverified_user

Re: Targeting specific mobile device user?

Community Manager
# 2
Community Manager

Hi Darko,

 

You can do this! You'll want to make sure that you have your campaign type set to  "All Features", and then you can scroll down to  "Device: target selected mobile devices and tablets" in Advanced Features in the Settings tab.

 

You'll see this: Screen Shot 2015-10-02 at 13.31.39.png

 

So you'll be able to target users on specific devices - but bear in mind that you might have a smaller targeting group and your ad won't show as often if you restrict your targeting so much.

 

Kathleen

Re: Targeting specific mobile device user?

[ Edited ]
Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

you can follow respected link to  target specific device like samsung Galaxy S3.

 

https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/How-to-select-only-mobile-device-...

Re: Targeting specific mobile device user?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Kathleen,

thank you very much for your reply. I have found that function before, just problem occurs since I get 1k impressions and no click - I have set up my Campaign to "Display Network Only - All Features" - is this function working only in Display Network or I can use it in some other function?

Does CPC makes relevance in this case? If I higher it up, will it be any better?

Best regards,
Darko

Re: Targeting specific mobile device user?

Community Manager
# 5
Community Manager
Hi Darko,
As I stated in my first post - I'd be wary of this targeting method because, you might have a smaller targeting group and your ad won't show as often if you restrict your targeting so much. Is there any way you can extend the targeting group?

Kathleen