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Targeting logic behind Display Ads

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# 1
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Hi, guys!

 

I am launching a display campaign soon and have a question on targeting. I am running ads for a Ford dealership and targeting in-market audiences. I picked Ford, SUVs and Crossovers from the targeting list. Will my ads be targeted to people who are interested in both Ford AND SUVs AND Crossovers? I mean, should these three factors be true and then my ads will show up?

 

Or is it OR: Ford OR SUVs OR Crossovers? Will my ads be shown to people who are interested in SUVs, even though they might not be interested in Ford?

 

What if I add keywords? Will the keywords be in addition to in-market audiences I picked or instead of them?

 

Thanks!

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Accepted by topic author Farkhod F
February 2017

Re: Targeting logic behind Display Ads

Top Contributor
# 2
Top Contributor

@Farkhod F,

 

Spoiler

I am launching a display campaign soon and have a question on targeting. I am running ads for a Ford dealership and targeting in-market audiences. I picked Ford, SUVs and Crossovers from the targeting list. Will my ads be targeted to people who are interested in both Ford AND SUVs AND Crossovers? I mean, should these three factors be true and then my ads will show up?

 Or is it OR: Ford OR SUVs OR Crossovers? Will my ads be shown to people who are interested in SUVs, even though they might not be interested in Ford?

Yes, when you target two or more than two same targeting, It always applies OR condition not 
"AND".

 

Spoiler

 What if I add keywords? Will the keywords be in addition to in-market audiences I picked or instead of them?

If you target the combine Keywords + In-Market Audience. AdWords allow you to target

Or Condition - Bid Only at In-market levels

AND Condition - Target & Bid at Keywords + In-Market Level.

 

Pls the read the below article for more info :

 

https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/What-is-exactly-Bid-Only-and-Ta...

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Farkhod F
February 2017

Re: Targeting logic behind Display Ads

Top Contributor
# 2
Top Contributor

@Farkhod F,

 

Spoiler

I am launching a display campaign soon and have a question on targeting. I am running ads for a Ford dealership and targeting in-market audiences. I picked Ford, SUVs and Crossovers from the targeting list. Will my ads be targeted to people who are interested in both Ford AND SUVs AND Crossovers? I mean, should these three factors be true and then my ads will show up?

 Or is it OR: Ford OR SUVs OR Crossovers? Will my ads be shown to people who are interested in SUVs, even though they might not be interested in Ford?

Yes, when you target two or more than two same targeting, It always applies OR condition not 
"AND".

 

Spoiler

 What if I add keywords? Will the keywords be in addition to in-market audiences I picked or instead of them?

If you target the combine Keywords + In-Market Audience. AdWords allow you to target

Or Condition - Bid Only at In-market levels

AND Condition - Target & Bid at Keywords + In-Market Level.

 

Pls the read the below article for more info :

 

https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/What-is-exactly-Bid-Only-and-Ta...

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Targeting logic behind Display Ads

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# 3
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Thanks a lot, Rakesh!

 

So if I use two affinity or in-market categories, then it will be OR, right?

Targeting logic behind Display Ads

Top Contributor
# 4
Top Contributor

Any two Interest targeting will be considered as "OR".

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Targeting logic behind Display Ads

Follower ✭ ✭ ☆
# 5
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Got it! Thank you very much!