Target specific YouTube channel
I'm very new to adwords. I would like to know how specific a campaign can be. For example, is it possible to have an Invideo or display ad placed on a specific YouTube channel, or can you only target a certain category?
Re: Target specific YouTube channel
Yes, you can get quite specific! If you want to show your ad on a specific YouTube channel, you can add that's channel's URL as a managed placement under your video or display targeting. Under the +Targeting button, when you go to add placements, you'll want click on "add multiple placements" near the bottom so that you can manually paste in the channel's URL.
Full instructions here: https://support.google.com/adwords/answer/2471182?hl=en&vid=1-635802888992762880-3453411133
Hope this helps!