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Target entire country

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# 1
Participant ✭ ✭ ✭


I've seen in one of adwords account in which target location is United Kingdom (country) & London, England, United Kingdom (city) and for me it doesn't make any sense. If target location is whole country what is the purpose of specifying individual city with in the country?


IMO it is wrong.



1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author santosh s
March 2017

Target entire country

Rising Star
# 2
Rising Star

Hi @santosh s,


Though London with be covered while targeting the entire UK but if i am getting most of the conversions at lower CPA then I would target the London to make location bid adjustments.

Else, I would create a separate campaign targeting London only to get maximum ROI with a separate budget and more control setting.

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