Target NGO Clients in India through Google Display
I am looking to run campaign to target NGO clients, how can I do the same through Google Adwords.
Please help me out in this case as I am not aware which type of targeting I should go with.
Re: Target NGO Clients in India through Google Display
It's a niche business and I would suggest going though the Display Planner Tool to identify right set of websites to target them as your audiences. You can also use Topic level targeting in addition to the placements and AdWords will try to match that with respective websites in Google Display Network.
Find more details on how to use this tool here:- https://support.google.com/adwords/answer/3056115