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Tablets with full browsers

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# 1
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I have DISPLAY campaigns where "Tablets with full browsers" traffic is killing my budget. The CTR of this traffic is to high and the clicks are not productive.


The question is, is there any way to block or reduce TABLET traffic like us possible to do it with "Mobile" ??

I already tried to JUST select "Tablet" devices MODELS that are not popular so on this way the traffic  FORM TABLETS should be less, but ALL the DISPLAY traffic campaigns was reduce, also the WEB traffic.


So, is there any trick to reduce TABLET traffic?


Thanks in advance.



Re: Tablets with full browsers

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Mat,

Unfortunately, without also impacting your desktop traffic there is no way to completely shut off tablet traffic.  That said, this string has some great ideas and suggestions for managing and optimizing traffic you're receiving.  Also, I suggest the two articles below.

Advanced Display Targeting

Do Something about Tablet Traffic