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Switching from Facebook Ads... am I alone?

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# 1
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Getting into online ads was new for me for about a year now. Despite being a web builder for almost 20 years, I never dove into ads. I decided to focus on Facebook first. After a year of stress, aggravation, and disappointment, I decided to cut back on that 40k/year budget and switch over to Adwords.

 

Am I alone in my frustration with Facebook and switching over to adwords? I know, I know... I should have been here from the start! Mixed the two ad platforms, but I didn't.

 

But advertising over at FB was like a drug. One minute it works and you are riding high, then it stops for absolutely no reason. Support is non existent, but they do tell you the life span of an ad is about 2 weeks. Once it stops performing, you need to stop the campaign and make a new one....but it takes a few days to stop a campaign because you dont know if it performs or not. This could cost hundreds of dollars.

 

So please tell me if I am crazy or not...but trying to build my business of just Facebook ads has just been an emotional hell. Sure, I turned that 40k in ads to about 160k in sales. I know the system well... just not why it stops working...nor can support tell me why. It should have been $240k in sales if not for the unexplainable.

 

 

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Re: Switching from Facebook Ads... am I alone?

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# 3
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Hi @Jason G,

 

It's good to know that you have begun to use AdWords for your business. If you come across anything that you need help with, you can post your questions here. Community members here will be happy to help. 

 

There's one primary difference that makes AdWords stand above all available advertising platforms, and that is - users' intent. With AdWords your potential customers are actually searching for what you offer. You don't look for them, they look for you. You only need to be where they are making such searches. They are already qualified traffic. 

 

About the performance of Facebook ads, I don't think this community would be the right place to review or comment about it. But yes, it has got its own benefits and advertisers need to decide whether it actually fits their advertising goals well or not. If it does, it's great, if it doesn't, there's always an alternative. 

 

 

All the best!

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC.
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Re: Switching from Facebook Ads... am I alone?

KT
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# 2
KT
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Hi Jason,

I have seen many folks who turned their preference from facebook to adwords and vice-versa. Facebook sessions usually tend to last much longer than a normal Google search session, which would make Facebook preferred for building brand awareness or sending a specific message.

As per me, the ads performance & revenue is depend upon the industry. I found fb is good when you are selling or promoting tickets, video sites and sites entertainment relevant in most of cases.. You can go through https://moz.com/ugc/my-story-how-facebook-advertising-performed-vs-google-adwords which containing Interesting data.

I would like to suggest to go through above link and also check hows your competitors working on this particular thing. Let us know for further question.

Thanks
Kandarp Thaker
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Accepted by Mini-CM (Community Manager)
December 2015

Re: Switching from Facebook Ads... am I alone?

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# 3
Top Contributor

Hi @Jason G,

 

It's good to know that you have begun to use AdWords for your business. If you come across anything that you need help with, you can post your questions here. Community members here will be happy to help. 

 

There's one primary difference that makes AdWords stand above all available advertising platforms, and that is - users' intent. With AdWords your potential customers are actually searching for what you offer. You don't look for them, they look for you. You only need to be where they are making such searches. They are already qualified traffic. 

 

About the performance of Facebook ads, I don't think this community would be the right place to review or comment about it. But yes, it has got its own benefits and advertisers need to decide whether it actually fits their advertising goals well or not. If it does, it's great, if it doesn't, there's always an alternative. 

 

 

All the best!

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Switching from Facebook Ads... am I alone?

[ Edited ]
Top Contributor
# 4
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Hi Jason,

 

Its really annoying when you don't get the expected ROI from any platform.


I would not talk much regarding facebook ads here as it depends on businesses and business goals that which platform is going to perform best. But I have always found adwords, the best platform as it is suitable for every type of business with everything measurable and traceable and full control.


Google is the better choice for display advertising because it has superior CPC performance, improved ad targeting options, and an enormous array of ad formats that Facebook lacks, also facebook is never suited for the search intent.

 

You just need to choose the best suitable campaigns type from the diversity depending on your business goal, you will always get positive ROI with adwords.


Regards
Archit, AdWords Top Contributor, Community Profile
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Re: Switching from Facebook Ads... am I alone?

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@Jason G;

In the User articles section of the community, you'll find a series of articles by our colleague @Jon_Gritton about recommended steps and proportions before you start AdWords 

Where to Start (I) - Before you begin with AdWords.

In this section you can also find many case studies which could help you,

 

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Switching from Facebook Ads... am I alone?

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@MosheTLV, Thanks for making me aware of this, I will also keep this thing in mind in the future while linking to any source. 


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Regards
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Re: Switching from Facebook Ads... am I alone?

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Thanks and I agree. You go to google to shop. You go FB to so anything but shop. Something many FB advertisers realized back in the day. I will absolutely be posting questions here as I have already started my campaigns. Thank you!

Re: Switching from Facebook Ads... am I alone?

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# 8
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Agreed, but how about when it does get the ROI and then the performance stops for no explainable reason?
MY biggest hiccup with FB (as mentioned) was finding something that works...and it stops. I have had more than one FB rep tell me that is normal and you need to start a new campaign to continue because the algorithm gets "tired". But they still take your money without warning....This defies logic to me.

Re: Switching from Facebook Ads... am I alone?

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# 9
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@Jason G;

AdWords is a  multi  variable statistical online advertising platform. As long as your campaign  performances are within the statistical margin of error - you should be fine. However, like any multi variable statistical system,  one single change could affect the overall performance. If your  campaign performances fell  at the "edge of the  statistical tail"  you could  find your  overall campaign performances decline (sharply). This is not AdWords - this is the nature of statistics. Smiley Surprised 

This is the reason we strongly recommend no learn AdWords before starting, and to "think twice" before making any changes in the campaign settings.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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