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Suggested bid is too high

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# 1
Visitor ✭ ✭ ✭

What should I do if the suggested bid for my keywords are too high?

The keywords for which bids are low are not relevant and the keywords that I want to use for my ad words campaigns are too pricey. 

What is recommended in this situation?

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1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by Rakesh Kumar (Top Contributor)
May 2017

Suggested bid is too high

Top Contributor
# 2
Top Contributor

Hi there,

 

AdWords is an auction. High bids usually mean that other advertisers are getting value at that price. If your product/service is competitive, your ads well written, and you site designed to convert, then you should be able to afford the bid price.

 

If you have poorly written ads, a website that doesn't convert and a product people don't want, it won't matter which keywords you bid on, whether they are expensive or cheap. 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
May 2017

Suggested bid is too high

Top Contributor
# 2
Top Contributor

Hi there,

 

AdWords is an auction. High bids usually mean that other advertisers are getting value at that price. If your product/service is competitive, your ads well written, and you site designed to convert, then you should be able to afford the bid price.

 

If you have poorly written ads, a website that doesn't convert and a product people don't want, it won't matter which keywords you bid on, whether they are expensive or cheap.