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Structured Snippet Extensions

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi All,

 

There is an introduction of new Extension in Google Adwords. It's Structured Snippet Extension. Advertiser can add 10 values of 25 characters each and choose a header too. 

 

 

Anyone please elaborate How useful it is for Advertiser and How it will make impact on Ad Rank?

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Arpit A
September 2015

Re: Structured Snippet Extensions

Badged Google Partner
# 2
Badged Google Partner
Arpit.

At the very least, Ad extensions are tied into of the Ad Rank and Quality score factors, so utilizing every available ad extension is always a priority.

These new extensions if done properly can increase your CTR, which is tied to quality score as well.

Ad Extensions as you know expand the real estate of "Ad Space" when they are shown. Ad extensions are only shown in the top 3 spots are are controlled by Google as to what is displayed. Ad extensions traditionally help improve the CTR of the Ad

How to use structured snippets
https://support.google.com/adwords/answer/6280012?hl=en

Structured snippets
https://support.google.com/adwordspolicy/answer/6283300?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Arpit A
September 2015

Re: Structured Snippet Extensions

Badged Google Partner
# 2
Badged Google Partner
Arpit.

At the very least, Ad extensions are tied into of the Ad Rank and Quality score factors, so utilizing every available ad extension is always a priority.

These new extensions if done properly can increase your CTR, which is tied to quality score as well.

Ad Extensions as you know expand the real estate of "Ad Space" when they are shown. Ad extensions are only shown in the top 3 spots are are controlled by Google as to what is displayed. Ad extensions traditionally help improve the CTR of the Ad

How to use structured snippets
https://support.google.com/adwords/answer/6280012?hl=en

Structured snippets
https://support.google.com/adwordspolicy/answer/6283300?hl=en

Re: Structured Snippet Extensions

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hi Eric,

Thank you for sharing information.