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Strange match for a phrase keyword

[ Edited ]
Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello,

 

I have a phrase keyword "dsd" which is the short for "digital smile design" a dental procedure.

 

Today I have received a click from this search term which makes no sense

 

bmk 34osx b bdsd b1

 

The click comes from the segment "Search network Partners" which recently brought me numerous random search terms which could never be typed by a human with a head on their shoulders.

The click also comes from the segment Desktop so it is not a potential "screen touch error" on a mobile or tablet.

 

Should the phrase keywords "dsd" match variations such as "bdsd" ?

How do I exclude such random bad search terms if any term with a letter in front of my phrase keyword can represent a match? I add all variations as negatives ? "adsd" , "bdsd" , "cdsd" etc ?

 

Here is a screenshot from Google analytics with this match.

strange-match.png

 

 

Thank you

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Strange match for a phrase keyword

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Adrian,

You have selected DSD in phrase match due to phrase match close variant your ad shown for irrelevant search terms, follow below link for more info about Close match variants http://adwords.blogspot.com.au/2014/08/close-variant-matching-for-all-exact.html.

To avoid irrelevant search terms I would like to suggest below methods.

• Test with exact match type keyword and if your clicks decrease drastically avoid exact match.
• Use search query report to filter kws and add as much as keywords from search query report to build a good keyword list.
• You said that those search term from Search partners turn off search partners if your campaign having less conversions from Search partners.
• You can exclude location which is not related to your targeting.

Thanks.
Aravindh,

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Strange match for a phrase keyword

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Adrian,

You have selected DSD in phrase match due to phrase match close variant your ad shown for irrelevant search terms, follow below link for more info about Close match variants http://adwords.blogspot.com.au/2014/08/close-variant-matching-for-all-exact.html.

To avoid irrelevant search terms I would like to suggest below methods.

• Test with exact match type keyword and if your clicks decrease drastically avoid exact match.
• Use search query report to filter kws and add as much as keywords from search query report to build a good keyword list.
• You said that those search term from Search partners turn off search partners if your campaign having less conversions from Search partners.
• You can exclude location which is not related to your targeting.

Thanks.
Aravindh,

Re: Strange match for a phrase keyword

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Ok so it is a "close variant" . I suppose any acronym can be a "close variant" so in order to keep my phrase match I will have to add a lot of these as negatives.

 

Thank you.