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Strange difference between results in Adwords and Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I'm pretty new in using Google Adwords, so hope my question is not weird or silly. After 1 month advertising my website (let's say "abc.com") in Google, I got the result of number of clicks for one of my sitelink (in Ad extensions) which is around 1800 clicks. I had set up the landing page for this sitelink, let's say page "abc.com/example".

 

When I went to Google Analytics : Behavior/Overview, the pageviews for this page abc.com/example is only 197 views. (I selected for result in both Adwords and Analytics the same length of period time). Accepting it could happen that someone clicks the link but for some reason his browser is not "landed in" the page, but the difference is too high and doubtful !

 

Could anyone help me to understand  reasons why there could be such difference  ? Thank you.

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Strange difference between results in Adwords and Google Analytics

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Chuban,

Please go through below links explaining the reasons for the difference in results between Adwords and Analytics:
https://support.google.com/analytics/answer/1034383?hl=en
https://support.google.com/analytics/answer/2679221?hl=en

Hope it answers your queries.

Regards,
Ashish

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Strange difference between results in Adwords and Google Analytics

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Chuban,

Please go through below links explaining the reasons for the difference in results between Adwords and Analytics:
https://support.google.com/analytics/answer/1034383?hl=en
https://support.google.com/analytics/answer/2679221?hl=en

Hope it answers your queries.

Regards,
Ashish

Re: Strange difference between results in Adwords and Google Analytics

Top Contributor
# 3
Top Contributor
Hi Chuban,

I believe that your question is regarding the statistics for your ad extensions and how to properly interpret them. Those click statistics are likely clicks on your ad when sitelinks were present. Please read the following page: https://support.google.com/adwords/answer/2454049?hl=en

Expand the section on "Available Ad Extensions Statistics"

You'll need to segment the data from your ad extensions tab to review how many clicks were actually accrued on your actual sitelinks extensions.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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