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Starting up with AdWords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

At what stage of your business it is correct to invest in Google AdWords?

1 Expert replyverified_user

Re: Starting up with AdWords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Ruchi,

Welcome to Google AdWords Community.

If you have Website with you and you are ready to sell your product you can start AdWords now.

But before that do a little bit research about below

Who is your target customers.
Set your goals and targets.
do a analysis on your keywords.
List out your USP's.
Research on your competitors.

This is just an overview of it, wait for more suggestions from community members.
This article might be useful to you.
https://support.google.com/adwords/answer/1704395?hl=en

Thanks,
Aravindhu.

Re: Starting up with AdWords

Top Contributor
# 3
Top Contributor

Following Aravindhu's great advice, I'd also recommend analysing whether you'd be ready for an influx of traffic with regards to bandwidth capacity. It's natural for new businesses to start with low level hosting packages which might be enough to cater for the additional traffic coming from AdWords all of a sudden.

 

It's also important to determine whether you have enough human administration at hand to process the extra sales / leads. If you're going to be investing in AdWords then you want to make sure you don't lose out on a single opportunity but you can control this with settings and budgeting appropriately if you're lacking in manpower. 


ScottyD, AdWords Top Contributor
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