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Start order in GDN

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

What's the most efficent targeting start order for GDN?

I thought to start with keyword targeting, but I'm afraid for many bot placements.

Then I thought about keyword-placement targeting, but I'm afraid for small traffic.

What's the best targeting to start with?

2 Expert replyverified_user

Re: Start order in GDN

Rising Star
# 2
Rising Star
I would suggest starting with Remarketing or contextual (keyword) targeting to start so you can expect the best ROI and conversion rates although your audience may be somewhat smaller. Once you better understand what to expect I then advise you targeting by interest or topics in a separate ad group or campaign with a small budget so it doesn't spend out of control with bad ROI. The topics and interests are great for branding and exposing yourself to a large audience but may be a second step in your start order.

Re: Start order in GDN

Top Contributor
# 3
Top Contributor
Hi there;
A recommended reading;
Display Network - How many Targeting Methods to choose?
https://www.en.advertisercommunity.com/t5/Articles/Display-Network-How-many-Targeting-Methods-to-cho...
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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