3.7K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
favorite_border
Reply

Spyfu

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello Everyone,

 

Since, I have entered paid advertising recently I am always apprehensive about the budget that should be allotted to my campaign. What are the best tips while planning a PPC budget?

 

I also came across this tool http://www.spyfu.com/ that gives an estimates into my competition. Has anyone used this?

 

Thanks for your help in advance.

 

Regards,

KC

1 Expert replyverified_user

Re: Spyfu

Top Contributor
# 2
Top Contributor
Hello there;
I like to rely on the tools Google provides, since these, though not perfect, provide the most accurate data. Use the "keyword planner " to get raw numbers / data of CPCs.
Having said that ; do remember; that the keyword planner has its own "margin of error" , but as a "preliminary estimation" for the cost of a keyword - I have found it to be the best tool.

Re: Spyfu

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hi,

Thanks for your insight. Will put it to use.

KC
Experts in the Topic
MosheTLV