Since, I have entered paid advertising recently I am always apprehensive about the budget that should be allotted to my campaign. What are the best tips while planning a PPC budget?
I also came across this tool http://www.spyfu.com/ that gives an estimates into my competition. Has anyone used this?
Thanks for your help in advance.
I like to rely on the tools Google provides, since these, though not perfect, provide the most accurate data. Use the "keyword planner " to get raw numbers / data of CPCs.
Having said that ; do remember; that the keyword planner has its own "margin of error" , but as a "preliminary estimation" for the cost of a keyword - I have found it to be the best tool.