Splitting Ad groups!!
Please tell me should we split our campaign ad groups for each targeted locations specifically for better conversions & relevancy.
Ex: Ad group- 1) "Mt albert" with Keyword --- XYZ in Mt albert
2) "Mt wellington" with --- XYZ in Mt Wellington
Re: Splitting Ad groups!!
Location targeting is not available at ad-group level.
You have to create a separate Campaign for every location targeted and also be careful not to use the default option for "Advanced location ", but the second option. The default allows people who search your location in the search string to trigger the ads , like keyword "XYZ in Mt albert".