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Spanish keywords for Enlish site for Spanish Audicence

Follower ✭ ✭ ☆
# 1
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I have client, who wants target Spanish audience in some region of USA. I am already running his campaign with English keywords and ad copies.

Now he provided me the list of new Spanish keywords to target them.

Please what strategy I should implement, Should i create Spanish ad copies for those keywords, with an entire new campaign or should i include the ad copies in running English ad copies.

The is having content in English language.  Please advice

 

Thanks

Gagan

 

 

1 Expert replyverified_user
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Accepted by topic author Gagan S
July 2016

Re: Spanish keywords for Enlish site for Spanish Audicence

Rising Star
# 4
Rising Star
If you are going to use the keywords as well as adcopies in Spanish then the landing page in English will not be considered as relevant.
Your client needs to design the website accordingly.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

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Re: Spanish keywords for Enlish site for Spanish Audicence

Rising Star
# 2
Rising Star
Hi Gagan,

To target Spanish speaking audiences, it is highly recommended to use adcopies in Spanish language and redirect the users to a landing page in Spanish language only.
Create a separate campaign to target Spanish speaking users to have more control & flexibility and ease of optimisation.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Spanish keywords for Enlish site for Spanish Audicence

Follower ✭ ✭ ☆
# 3
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Hi Archit

So you mean the landing page should also be in Spanish language, but I forgot to tell you that its a e-commerce website. Can't i use the same English landing page with Spanish keywords and Spanish ad copies?

Thanks
Marked as Best Answer.
Solution
Accepted by topic author Gagan S
July 2016

Re: Spanish keywords for Enlish site for Spanish Audicence

Rising Star
# 4
Rising Star
If you are going to use the keywords as well as adcopies in Spanish then the landing page in English will not be considered as relevant.
Your client needs to design the website accordingly.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Spanish keywords for Enlish site for Spanish Audicence

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
Ok

Thanks Archit