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Solution for Adwords Cost exceeding budget

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dear All,

 

Yesterday in both my campaigns, total cost exceeded my budget by Rs.1000 each. The total budget was 9000 and the cost was Rs. 11000.
Why the cost exceeded the budget? Is there any way of restricting the cost within budget only?

 

Thanks & Regards,

Amit

2 Expert replyverified_user

Re: Solution for Adwords Cost exceeding budget

Community Manager
# 2
Community Manager

Hi Amit,

 

This may have been because of a feature called "Overdelivery". Overdelivery can help make up for days when traffic is slow and your ads don't get as much exposure.

 

Here's how: to make sure that you don't miss showing your ads on a popular day, Google might use more of your budget on some days and less on other days. When this happens, your total daily cost could be up to 20% more than your average daily budget.

 

However, our system makes sure that after an entire month of service, you're never charged more than your monthly charging limit -- the average number of days in a month (30.4) multiplied by your average daily budget.

 

Kathleen

Re: Solution for Adwords Cost exceeding budget

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Dear Kathleen,

How can put the monthly budget adwords. Explain here...

By siva

Re: Solution for Adwords Cost exceeding budget

Community Manager
# 4
Community Manager
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