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Skyrocketing Content Network Advertising Costs

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone, keep an eye on your content advertising costs.

 

There is a new trend of "mobile game cheating websites" sapping our advertising budget. These sites target people playing "Words With Friends" or "Scrabble" who need help coming up with words and are not looking for what you're advertising for. The sites require these mobile phone users to input whatever letters they have into the website into tiny input boxes right next to large AdSense ads. If they misclick and hit your ad instead of the box or the submit button, you're footing the bill as an advertiser.

Check out this site for example:

wordswithfriendscheat.net

 

The AdSense ads are literally right next to the submit button for input. On a desktop this is less of a problem but try getting a little help on your Android phone with 5'' screen and fingers instead of a mouse from these websites. I've filed a complaint with AdWords and AdSense but you all have to watch yourselves. There's no way of blocking these kinds of sites automatically. You have to wait until they accumulate clicks and block them manually. Here's how much it can cost you in a month:

 

 

Re: Skyrocketing Content Network Advertising Costs

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

These sites are not alone. The top clickers in my campaign are all Scrabble cheating websites:
 

Re: Skyrocketing Content Network Advertising Costs

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆

Hi,

 

Have you tried adding negatives like;

 

with friends

word finder

scrabble

cheat

letter

hanging

etc

 

It could help with minimising the effect of this type of site.

Re: Skyrocketing Content Network Advertising Costs

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

While that would help, it still doesn't address the issue that these Adsense publishers are exploiting a flaw in mobile internet browsing

Re: Skyrocketing Content Network Advertising Costs

[ Edited ]
Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

Hi Guys, 

   I've had this issue not only across scrabble helper website but across almost adsenseformobileapps sites. I set up a meeting with a mobile specialist at Google here in Australia to try and decipher the best way to overcome the issue. 

 

Unfortunately the answers that were provided were not entirely helpful. The mobile expert recognised that there was an issue with mobile app. The easiest way to identify sites that are doing this is to have a look at the click through rate on your campaigns realistically, think about when a user would want to click an ad when they are playing a game/on an app in their mobile. I tend to be suspicious of any results about 1% (although take this figure with a grain of salt as there are some great creative out there that would justify this result). 

 

The best solution the team at Google could give me was to turn off mobile devices for display campaigns or add in "adsenceformobileapps" as a negative placement on all of your display campaigns. Until this issue is rectified it will be tough to get any kind of justifiable ROI from mobile display campaigns. 

 

Thanks, 

M

 

EDIT: I just realised that what you are discussing here is not talking about in app advertising so might not apply. Still a great option is to take mobile off any display campaigns.



Re: Skyrocketing Content Network Advertising Costs

Badged Google Partner
# 6
Badged Google Partner

1. Update your campaign settings to Not target mobile.

 

2. Go to the Audiences Tab in your campaign and sroll down to Exclusions. Add topics that you do not want to show ads to. Entertainment and gaming would be a good one to avoid the sites you listed above. You can add more that suit your needs.

 

This should fix some problems you are having.