AdWords
2K members online now
2K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Site Links That Point to same destination URL With Unique Anchor Tag

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello.
I have noticed other sites have ad extension that point to the same URL but jumps to a certain section that correlates with ad extension title...
Example: ad link to 'Facts About' and have it jump to the 'facts section' of my conversion page.

How do I setup this?
Thanks
matt

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Matt A
January 2017

Site Links That Point to same destination URL With Unique Anchor Tag

Top Contributor
# 3
Top Contributor

Hi Matt,

 

Although you have seen examples, these types of sitelinks are against policy:

 

Multiple sitelinks in the same campaign or ad group that point to the same landing page or the same content

  • Links to different anchors or fragment identifiers on the same webpage count as the same destination.

https://support.google.com/adwordspolicy/answer/1054210

View solution in original post

Site Links That Point to same destination URL With Unique Anchor Tag

Top Contributor
# 2
Top Contributor

I think you are referring to sitelinks;

https://support.google.com/adwords/answer/2375416?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Matt A
January 2017

Site Links That Point to same destination URL With Unique Anchor Tag

Top Contributor
# 3
Top Contributor

Hi Matt,

 

Although you have seen examples, these types of sitelinks are against policy:

 

Multiple sitelinks in the same campaign or ad group that point to the same landing page or the same content

  • Links to different anchors or fragment identifiers on the same webpage count as the same destination.

https://support.google.com/adwordspolicy/answer/1054210

Site Links That Point to same destination URL With Unique Anchor Tag

Top Contributor
# 4
Top Contributor

Ohhh...Good catch by @RobSkelton

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Site Links That Point to same destination URL With Unique Anchor Tag

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks for your responses...

 

Still a little strange as I have seen this many times and yet claimed to be against policies.

 

Seems like a good way to establish credibility and value proposition...supported by actual content.

Site Links That Point to same destination URL With Unique Anchor Tag

Top Contributor
# 6
Top Contributor

Matt,

 

It isn't common for breaches of this policy to lead to sitelink disapprovals. Because one-page websites and dedicated landing pages are becoming more common, it is possible that Google isn't enforcing this policy any more. But that's just a guess!

 

Site Links That Point to same destination URL With Unique Anchor Tag

Top Contributor
# 7
Top Contributor

@Matt A;

Another option crossed my mind; Can you upload a screenshot as  an example?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’