Sink or swim: Stay afloat with this online marketing video tutorial[ Edited ]
March 2016 - last edited March 2016
Would you dive into the deep end of a swimming pool if you didn’t know how to swim? Probably not.
Online advertising is no different. Sure, you could splash around trying to figure out how to stay afloat. But when it comes to investing in your business with online ads, you want to be sure you’re getting value out of every penny, right from the start.
We’ve made it easy to get the foundational knowledge you need to succeed with our new video tutorial series, What you need to know about online marketing.
In just 5 short videos, you’ll understand:
- What online marketing is - and what it isn’t
- The qualities of a winning website
- How AdWords works to show your ads to the right customers
- Which online marketing option is right for you
Plus, you can post questions for our experts in the YouTube comments, or come back here to discuss with members of the AdWords Community.
Once you’ve gotten your feet wet, dive into the next video tutorial series, Create a campaign to reach new customers. This interactive series will walk you through building an AdWords campaign that’s tailored to your business goals.