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Single word negative keyword question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a negative keyword question, we would like to exclude, for instance, the word "Grants" as a negative keyword to an Ad Group but without it affecting such search queries as "Government Grants".

 

This is because the term "Grants" on it's own is too widespread and generates too many impressions and clicks, so we would like to narrow it down to more specific terms.

 

Is there any way we can exclude a single word without it knocking out every term that includes that word?

 

Many thanks in advance.

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: Single word negative keyword question

Top Contributor
# 2
Top Contributor
Hi Dafydd J,

Welcome to the AdWords Community! You can add grant and grants as negative in exact match type as below:

[grants]
[grant]

this will block only grants and grant.

Read more about negative keywords here: https://www.en.adwords-community.com/t5/User-Articles/Negative-Keywords-As-Important-as-Positive-Key...

Let me know if you have more questions.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Dafydd J
September 2015

Re: Single word negative keyword question

[ Edited ]
Top Contributor
# 4
Top Contributor

No. If you will add in exact match it will only block exactly matched. So it will not block housing grants, social grants. WILL ONLY BLOCK SEARCH QUERY "GRANTS" AND "GRANT".

Even if you will add ONLY [grants] it will not block grant. If you want to block exactly word grants and grant, you need to add both of them as exact match negative like I suggested in above example.

 

Don't forgot to put square [] brackets.

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: Single word negative keyword question

Top Contributor
# 2
Top Contributor
Hi Dafydd J,

Welcome to the AdWords Community! You can add grant and grants as negative in exact match type as below:

[grants]
[grant]

this will block only grants and grant.

Read more about negative keywords here: https://www.en.adwords-community.com/t5/User-Articles/Negative-Keywords-As-Important-as-Positive-Key...

Let me know if you have more questions.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Single word negative keyword question

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for the reply. Will this also block terms such as "housing grants", or, "social grants"?

Just to clarify it is the term "Grant" on it's own that we want to block, nothing else with additional terms attached.
Marked as Best Answer.
Solution
Accepted by topic author Dafydd J
September 2015

Re: Single word negative keyword question

[ Edited ]
Top Contributor
# 4
Top Contributor

No. If you will add in exact match it will only block exactly matched. So it will not block housing grants, social grants. WILL ONLY BLOCK SEARCH QUERY "GRANTS" AND "GRANT".

Even if you will add ONLY [grants] it will not block grant. If you want to block exactly word grants and grant, you need to add both of them as exact match negative like I suggested in above example.

 

Don't forgot to put square [] brackets.

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Single word negative keyword question

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you Smiley Happy