AdWords
2.7K members online now
2.7K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Show campaignd/ads for all users in a country irrespective of keyword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I would like to create an ad that shows to all users of a country irrespective of keyword i.e. I only enter the location but not keywords. Is this possibe?

 

I checked https://support.google.com/adwords/answer/1722043?hl=en but it doesn't address my question.

 

Thanks.

 

Mugoma.

2 Expert replyverified_user

Re: Show campaignd/ads for all users in a country irrespective of keyw

Google Employee
# 2
Google Employee

Hi Host,

 

Thank you for your posting. In answer to your question, its possible to target the whole country but it probably won't be as effective unless you do use good, relevant keywords. Maybe some of the experts in our community to make a suggestion on executing your idea without using keywords.

Re: Show campaignd/ads for all users in a country irrespective of keyw

Top Contributor Alumni
# 3
Top Contributor Alumni

Actually, you can select to have your ads eligible to show to all the users in a country without having to use keywords in Display network advertising.

 

If you're using Search network advertising, that method is keyword-based and ads will be triggered according to your keywords and what the searcher types into the search window.

 

If you're selling products on the Search network you don't need keywords if you use Product Listing Ads.

 

I hope that helps!

 

 


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: Show campaignd/ads for all users in a country irrespective of keyw

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
In Addition to the excellent suggestion by Theresa_Zook you can also try Dynamic search ads where your ad will automatically show based on the content of your website & you don't have to choose keywords.

But Dynamic search ads is basically fit for those business when Your website features different products or services,when the services or products that change frequently.

https://support.google.com/adwords/answer/2471185?hl=en

Re: Show campaignd/ads for all users in a country irrespective of keyw

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Besides the great ideas already presented I would suggest using the Dynamic Search Ads, because it is available globally. This type of campaign is recommended If your site has a lot of content , such as e-commerce sites with thousands of products. This method is without setting up keywords and can match many search terms, using a large budget. For details you can read from here :

https://support.google.com/adwords/answer/2471185?hl=en