AdWords
5.5K members online now
5.5K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Should we start the search ads and display ads at the same time

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Should we start the search ads and display ads at the same time or at the initial stage we could run search ads only

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Should we start the search ads and display ads at the same time

Top Contributor
# 4
Top Contributor
Hi Partha,

Before launching the campaigns, you need to define your objectives. Based on the objective then you can select the desired channel/network. You your objective is Direct response, You can go with Search campaign as well as Display Campaign, But If your Objective is Brand awareness, you can run Display campaigns.

Please follow the below link for more info
https://support.google.com/adwords/answer/2567043?hl=en
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Should we start the search ads and display ads at the same time

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hello Partha,

Your business can get benefit from both the Search and the Display Networks. I would recommend to run campaigns for both, when budget permits.

Thanks,
Kaushik

Re: Should we start the search ads and display ads at the same time

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆
Hi Partha D Smiley Happy

Welcome to the community.

You can start both by selecting "Search Network with Display Select" campaign. Here's the detailed infos- https://support.google.com/adwords/answer/6080593?rd=1
Just be careful whichever you may choose. Read more on how AdWords work by going here- https://support.google.com/adwords/?hl=en#topic=3119071
Feel free to ask us whenever you have issues.

Hope that helps a bit. Good luck Smiley Happy
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Should we start the search ads and display ads at the same time

Top Contributor
# 4
Top Contributor
Hi Partha,

Before launching the campaigns, you need to define your objectives. Based on the objective then you can select the desired channel/network. You your objective is Direct response, You can go with Search campaign as well as Display Campaign, But If your Objective is Brand awareness, you can run Display campaigns.

Please follow the below link for more info
https://support.google.com/adwords/answer/2567043?hl=en
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Should we start the search ads and display ads at the same time

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Budget is the thing that permits whether you can go with Search and Display at the same time. Considering budget is not an issue, I would suggest both search and display at the same time. CPC is lower with display ads. If you are focusing only in branding than you can start with display campaign only. Search campaign is done to target people who are looking for your product or service. So depending on your objective or goal, you can chose to go with Search or Display or both.