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Should I exclude anonymous websites on GDN?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there any benefit to excluding anonymous sites when choosing display targeting in the planner for google display network?

Re: Should I exclude anonymous websites on GDN?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Tj F,

Yes, I will recommend to exclude the "Anonymous sites" in the Display campaign. Its always cost us without any conversions. Anonymous sites are those sites where the Ad sense publishers don't want to disclose their domain name to the Google advertisers. So, that's why we always get those anonymous placement sites in our reporting.

How to exclude Anonymous Sites in the Campaign : - https://support.google.com/adxbuyer/answer/159152?hl=en

I hope this will help you.

Thanks,
Anand

Re: Should I exclude anonymous websites on GDN?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Anand!

Re: Should I exclude anonymous websites on GDN?

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Hi @Tj F

 

These kind of website don't want to show or disclose their website domain name, so advertise on these kind of website is wastage of money,

You don't get conversion from these website, if you got any conversion then you don't know what website is this.

 

Add site exclusions:- 

xxxx.anonymous.google

anonymous.google

 

Thanks

Ashwani Kumar