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Should I create seperate Adgroup for branded keyword?

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# 1
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I have a single branded keyword currently that keyword is added in an adgroup created for one of category of my websites.I am confused because that single branded keyword and two other variations having CTR 42.15 % with QS 8/10  and also giving significant revenue.

 

I have read somewhere that branded keyword should be placed in a seperate adgroup .Please suggest.

 

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Accepted by topic author santosh s
September 2015

Re: Should I create seperate Adgroup for branded keyword?

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.

 

While branded keywords are usually served in separate Ad Groups because they tend to perform differently than more generic keywords, it's not required. If you're happy with the keyword's performance where it's at in your campaign, I'd leave it where it is.


Theresa
Google AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author santosh s
September 2015

Re: Should I create seperate Adgroup for branded keyword?

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.

 

While branded keywords are usually served in separate Ad Groups because they tend to perform differently than more generic keywords, it's not required. If you're happy with the keyword's performance where it's at in your campaign, I'd leave it where it is.


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: Should I create seperate Adgroup for branded keyword?

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# 3
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thank you