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Should I choose "focus on clicks" - allow Adwords set the bids?

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# 1
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Since I'm starting out I was advised to choose "focus on clicks" and to allow Adwords set my bids, since the first couple of months should be really a time for data gathering. Would you agree with this?

 

Also, I havent been getting many clicks at all. I have a couple of adgroups running and I have about 10 exact match keywords in each adgroup. Would you advise that I use some phrase match keywords to increase the volume of clicks? Or should I increase the number of adgroups?

 

Thanks

2 Expert replyverified_user

Re: Should I choose "focus on clicks" - allow Adwords set th

Rising Star
# 2
Rising Star
Hi Darragh,

If you are a new advertiser using automatic bidding and using CPC focus on click will give system to be the most of works for you,

However no on can say whether its the best thing to do or not. Personally I would advice you to try manual bidding if you confident enough because it will give you better control over your campaign.

Also during 1st 30 days its good if you can use it to gather data and optimize your account accordingly. And as per the keyword I would suggest you to use some broad match keywords as well and after 1/2 weeks check your search term report and find out some negative keywords/ best time of the day your ads works etc etc to optimize your account.

Re: Should I choose "focus on clicks" - allow Adwords set th

Top Contributor
# 3
Top Contributor

Hello,

 

I am assuming that since you are new to AdWords and when you created your first campaign, those are the default settings which AdWords suggest to implement for the new advertisers. Doing that allows AdWords to adjust the bids and take care of the spend which you have defined at the campaign level.

 

But in case you think that the campaign is not performing the way it should be and you have time to devote to AdWords in optimizing your account, then you might consider switching to manual bidding option (https://support.google.com/adwords/answer/2472725?hl=en), where you will have to keep track of all the options on your own.

 

For keyword matching options, if you started with Exact matches, that is the safest way to start off. Yes, you should try other matching options (https://support.google.com/adwords/answer/2497836?hl=en) as well like phrase or broad modifiers, so that the traffic is pushed and your ads reach more users online. Make sure that you are keeping an eye on Search Terms when you expand your keyword targeting options. Because in case you receive irrelevant terms, you can add them as negative keywords.

 

Read more on Search Terms here: https://support.google.com/adwords/answer/2472708

 

Pankaj