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Should I choose Search Network with Display Select or should I create Search Only + Display Only?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey guys,

 

So i'm quite new to this, but have a very small amount of knowledge of how these things work. 

 

When i'm setting up my campaigns, is it best practice to set them up individually e.g. Search only + display only or am I ok to use Search Network with Display Connect? Wary of making things too complicated for myself, but thought i'd ask the community for your support!

 

Thanks

Matt

2 Expert replyverified_user

Re: Should I choose Search Network with Display Select or should I create Search Only + Display Only

Top Contributor
# 2
Top Contributor
My advice: start with the a classic Search campaign until you feel comfortable with the system, settings, reporting and optimization. Only then make the next step to Display.
Remember: learning before you start is essential to a successful campaign. If you start well you probably will perform well. Otherwise the campaign might "diverge"
Good luck, come back and update us on your progress and performance..
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Should I choose Search Network with Display Select or should I create Search Only + Display Only

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

As @MosheTLV said, once you're familiar with all the settings, targeting and metrics for search you can begin to explore display maybe with a campaign that's only for display.

 

Display Select it's something I see used a lot - perhaps better for brand terms or for less competitive terms.

 

And I'll echo the final point - you'll learn what works and what doesn't very quickly.

 

Ali

Re: Should I choose Search Network with Display Select or should I create Search Only + Display Only

Rising Star
# 4
Rising Star
Hey Matty,

I totally agree with Moshe on this.

I too would start out with the plain and simple Search & Display campaign individually. Doing this will help you understand, what platform is working better for you and will allow you to do your analysis and drive inferences with a doubt in mind.

If your objective is to drive brand awareness and not drive conversions or leads, then you may want to explore Search with Display select as ti may give your brand a boost in visibility.

Pick the campaign that lets you execute your objective the best and then check back with us on your performance and feedback.

Hope this Helps!

Cheers,
Shashank Singh, AdWords Rising Star |
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Re: Should I choose Search Network with Display Select or should I create Search Only + Display Only

Badged Google Partner
# 5
Badged Google Partner
Hi Matty B

I have to agree wit all of the above, only thing I would add is when you are ready to try out Display, I found it best to continue to keep them separate. Do one Campaign for Search and one for Display, I found it is much easier to analyze data that way.