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Setting up remarketing audience in google analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have created segments of customer behaviour like page depth, count of session, session duration, bounce rate etc and would like to use them in AdWords.

When I click beside the segment I get the option "Build an audience"

After I have clicked on it I come to Admin area and there is -We will create your first audience "All Users" for you-. Why is that? There shouldn't be an audience for ALL users just for my defined segments which should be included in AdWords Remarketing.

 

Thanks and regards

crearious

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Accepted by topic author Crearious
April 2016

Re: Setting up remarketing audience in google analytics

Rising Star
# 2
Rising Star
Hi crearious,

'All users' is a default audience list. You can create segments if you go beyond that list. It's like you first create the entire database and then start creating segments within it.

Sumanth
Sumanth Sridhar

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Marked as Best Answer.
Solution
Accepted by topic author Crearious
April 2016

Re: Setting up remarketing audience in google analytics

Rising Star
# 2
Rising Star
Hi crearious,

'All users' is a default audience list. You can create segments if you go beyond that list. It's like you first create the entire database and then start creating segments within it.

Sumanth
Sumanth Sridhar