AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.9K members online now
3.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

Setting up a monthly budget when you only run ads on weekdays

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,


I am running a number of campaigns that run only on weekdays. I'd love to set up a monthly budget for these campaigns that reflects the roughly 22 days a month they will run, rather than the 30.4 that google assumes. Does anyone know how to do this?



1 Expert replyverified_user

Re: Setting up a monthly budget when you only run ads on weekdays

Top Contributor
# 2
Top Contributor
This might be a workaround...

Let's suppose you want to spend $1,000 a month.

Since Google will allow itself to overspend by up to 20% on any given day if there is enough traffic then a budget of $833 would, in effect allow Google to spend up to $1,000 if that makes sense - $833 x 1.2 = $999.60

So if we divide the $833 by the 22 days the budget will run - that allows us to spend $37.86 on each of those days, with the possibility that Google will overspend by the 20% taking daily spend to $45.43

Since there will be days that the budget will not spend at all, then the overspend will likely not get corrected towards the end of the month, but rather should nicely balance itself out...

$45.43 x 22 = $999.46

I'd love to hear from others as to how this might be achieved - but the above is how I would probably approach.

Re: Setting up a monthly budget when you only run ads on weekdays

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi Michael,

If I understood you correctly, all you need in this case is campaign scheduling. It's really easy to set up, you'll just need to use campaigns with "all features" enabled in their settings.
There's a nice help article on this topic.

You should simply open the schedule and mark that you need the campaigns to run from Monday til Friday.